Highwire Brand Capstone
Market Analysis, Market Strategy, Branding, UX/UI
Highwire Brand Studio is a capstone course where students create real-world campaigns for clients. My team partnered with Integrated Security Group to strengthen branding and boost awareness for their safety app, Shooter on Scene (SoS). We focused on increasing downloads and trust among educators by refining the brand, enhancing the user experience, and developing a targeted marketing strategy. As Project Manager, I led team coordination, managed deadlines, and worked closely with our Marketing and Creative Directors to ensure our strategy and visuals aligned with client and user needs.
Shooter on Scene (SoS) is a school safety app from Integrated Security Group that helps students and staff respond during active shooter situations. It offers real-time guidance, silent alerts, and safety resources. Designed for K–12 schools, the app supports daily readiness and emergency planning to help keep school communities safe and prepared.
Our Client
Increase awareness and trust in the SoS app among educators. Develop a campaign to boost downloads and engagement. Establish brand standards and redesign the app interface for clarity and ease of use. Create a strategy to integrate the app into daily school routines. Identify long-term growth opportunities through alignment with safety legislations like Alyssa’s Law.
Our Strategy
