This case study focuses on creating a bold, wellness-focused brand. I designed the product packaging, visual identity, and brand positioning to reflect its playful yet health-driven personality. The goal was to create a strong, recognizable identity that resonates with the target audience through organic, fun, and authentic elements.

Kiss My Kombucha

Market Strategy, Branding, Product Design

  • The goal of this project was to develop a cohesive, modern design system that would elevate Kiss My Kombucha’s market presence and appeal to its target audience. This included:

    • Product Packaging Design: Creating a visually distinctive, sustainable, and functional packaging design that communicates the vibrant, probiotic-rich qualities of the product.

    • Brand Identity Development: Establishing a visual language that encapsulates the brand’s organic, fun, and authentic character.

    • Market Positioning: Using design to differentiate the brand in a competitive market and position it as the go-to choice for urban women seeking both flavor and wellness.

  • Kiss My Kombucha has a lively, playful, and approachable tone. Its messaging is witty, fun, and engaging, creating a friendly, personal connection with the audience.

    • Design Software: Adobe Illustrator, Photoshop, InDesign

    • Brand Strategy: Competitive analysis, consumer research, and market positioning

    • Packaging Design: Branding, label design, product mockups

    • Visual Identity: Logo creation, typography, and brand guidelines

I utilized the brand standards I developed to create a mockup that brings my vision for the kombucha café's look and feel to life.

Interior Design

This punch-card style loyalty program rewards returning customers with a free kombucha after eight purchases.

Loyalty Cards

This image features a toast with the signature elderberry cans, emphasizing connection, community, and celebration.

Taste Worth Celebrating

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